Since 1999 the company’s headquarters have been at Seitzstrasse 8 in Munich’s Lehel, just a stone’s throw from the world-famous boulevard of Maximilianstrasse. The appeal of this “quarter” is very special. If there is a Bavarian equivalent to St. Germain in Paris or New York’s Soho, then it’s Lehel in Munich. Its close proximity to the glamorous monobrand stores of international luxury brands and its warm appeal, which combines elegance with Bavarian comfort, lends the quarter its unique charm: Cosmopolitan, luxurious, yet with a certain informality. Were you to ask the Allude team at company headquarters how they gauge the in-house mood, it’s likely they would - by extension - name a similar set of attributes.