The first Versace boutique is opened in 1978 by Gianni Versace in Milan, which gives the start of the Versace S.p.A. Today the brand is one of the world's most famous fashion labels. Gianni Versace becomes world famous as an innovative fashion designer.
He is an architect of modern fashion's place in popular culture, combining fashion with rock'n'roll, art,celebrity, theater and ballet. After the death of Gianni Versace his sister Donatella takes over the business as Vice President and Creative Director of Versace Group.
The group today designs, manufactures, distributes and retails fashion and lifestyle products including haute couture, pret-a-porter, jewellery, watches, accessories, fragrances, cosmetics and furniture. The wide range of producs is sold in approximately 100 Versace boutiques worldwide.