Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes. Dorino Della Valle started the shoemaking business out of a basement in the late 1920s. Diego Della Valle, Dorino's elder son, expanded the workshop and turned it into a factory that started manufacturing shoes for American department stores in the 1970s. Diego brought in innovative marketing strategies in the early 1980s, kept the handmade manufacturing process and went on to create brands of lifestyle named Tod's, Hogan and Fay. Roger Vivier, maker of high luxury shoes was acquired in the mid–1990s and developed starting the beginning of this Millennium. In 2003, Italian designer Bruno Frisoni was hired as Roger Vivier's Creative Director. The Della Valle family, which owns a vast majority of the luxury maker also has stakes in RCS MediaGroup, the football team Fiorentina and other companies. All members of the family were born in the middle Italian region of Marche, and many of them continue to reside there.