Giorgio Armani is a world renowned Italian fashion designer who begins his career in the Nino Cerruti fashion house. In 1974 he created and released his first menswear collection and in the following year he also launched the women swear line. Armani soon became famous for working, designing, and tailoring for big Hollywood actors and some actresses. Since then his prestige has increased and never stop. His sartorial style exhibited a decidedly relaxed, even rumpled look. He combined thinner lapels with baggier pockets and longer jackets. To capture the younger market, Armani opened a line of stores called Emporio, first in Italy, then in the United States. These boutiques debuted in 1981 to offer quality designs for slimmer pocketbooks. Armani's most famous lines and labels include Armani Exchange, Armani Jeans, Armani Casa, Armani Junior, Emporio Armani, Armani Collezioni, Giorgio Armani, Armani Priv?¨, and Armani Cosmetics.